Fashion tech is a new and fast-growing branch of the fashion industry that uses technologies to improve the clients’ experience. The clothing, the fabrics, and the accessories are not only static objects nowadays, but they can achieve more innovative functions thanks to technology.
The use of advanced materials and technologies, and wearable devices connected to digital applications create fashion products that are functional, sustainable, personalised, and interactive. For example, the employment of intelligent fabrics can monitor body temperature, hydration levels, and body positions.
3D printing technologies allow the production of personalised fabrics and accessories. Wearable devices like smart watches, smart glasses, and smart clothes, allow monitoring of health, physical conditions, and performance. Moreover, digital apps allow users to customise their clothing, to use the VR to try dresses on and to buy tailored suits.
In recent years, thanks to the NFT the worlds of art, music, and sport have been transformed, and now, apparently, also fashion is affected by it. The NFT became a new way to produce and sell unique collectible and desirable digital clothing and accessories.
Especially in fashion’s case, the NFT acts as a digital authenticity certificate. Thanks to the blockchain technologies it is possible to create a unique token associated with a specific fashion product, like clothing, bags, or shoes. The tokens sold like NFT, give the digital propriety of the product to the buyer and guarantee authenticity.
In addition to being a digital asset, Artificial intelligence – AI had influenced many fields, the fashion world included. Thanks to AI, the designer, and the producer can create innovative and personalised collections, improve the supply line and efficiently satisfy the customers’ needs.
In fashion, the AI’s principal application is the production of a template. Thanks to the automatic learning of computers, they can analyse many data and identify design patterns and trends. All this involves the designer can have more inspiration from many sources and can produce clothing and accessories by following the customers’ needs in real-time.